Conversations with a Consultant – Marketing

This area of the blog will be dedicated to the broad category simply called “Marketing”.

In them we will continually refer to internal and external marketing tactics and discuss best practices of both.  I will be addressing how to make sure both types of marketing are part of your business.  Help you determine how much of each you may need for your situation and show you how each are directly linked to your ability to generate revenue.

Internal marketing tactics are methods you may use to get your employees to behave a certain way.  So many agree that the employee is the greatest resource to a business, and few if any show you how to market your strategies and directions to your staff.  Sometimes the best marketing takes place when you are least aware of it.  I have been recognized and rewarded throughout my career for the accomplishments of my team.  This conversation will discuss how internal marketing increased my businesses ability to generate revenue. 

There are countless resources on the internet for external marketing.  There are “How to” templates, Social media companies, Networking groups, and everybody has a better way.  Few of them will even discuss Return On Investment with you.  If it is not measurable, how can you determine success?   This blog and my business are founded on assessing ways to generate revenue, so in this blogs I will always show you how the subject affects your profitability.

We will be speaking more about basic Marketing 101 than cutesy tactics that may or may not work.  Topics like Demographics, how to assess a Marketing Campaign, Budgeting for Marketing, Public Relations, and Sales & Public Speaking 101’s, will be directed to smaller business owners.  Topics like Exploring Channels, Segregation, Big Data, and Sales Force Management will be directed towards larger business.  Each of these topics differs greatly depending on the size of your business, the industry you are in, and your personal comfort zone.  All of these topics can be applied to all sizes of business and should all be part or the Marketing conversation.

The motif of this category is on the importance of Marketing to your business.  It is a key component to generating revenue and most troubled companies I have worked with think of marketing last or as “extra money”.  If I have enough, then I will spend it.  This seldom works well and where it does work, it will only provide limited results.   These conversations will help you question your own marketing and give you multiple ways to look for improvements.

C.S.Simons Consulting is not a Marketing Consulting company.  It is a Management and Business Strategy firm, we help you get the most from your business, but I do collaborate with multiple Marketing experts that I can recommend to help design what your business may need.  My job is to discover how well your marketing is working to generate revenue for your business.


Carpe diem!