Why Marketing alone can’t save your business

During a recent google search, I found an interesting article that listed the top 50 questions asked to “Consultants in 2016”. Literally 48/50 were related to some form of Marketing, Social Media or SEO.  While those are very important reasons to look for an expert, I am concerned(and my business shows) that many businesses are missing out … Continue reading Why Marketing alone can’t save your business

Non Profit Marketing takes “S.M.A.R.T.’s”

A Case Study A couple of years ago while performing a “Market Study” for a well established Non Profit, I learned of yet another way to utilize the SMART Goal methodology.  This Market Study Project had multiple steps that were designed equally for discovery and for future planning purposes.  Discover who the current supporters were, identify opportunities to … Continue reading Non Profit Marketing takes “S.M.A.R.T.’s”

Conversations with a Consultant – Marketing

This area of the blog will be dedicated to the broad category simply called “Marketing”. In them we will continually refer to internal and external marketing tactics and discuss best practices of both.  I will be addressing how to make sure both types of marketing are part of your business.  Help you determine how much … Continue reading Conversations with a Consultant – Marketing

Suppy & Demand’s role in Strategic Planning

A question was submitted to address- “…how to assess and compensate for Supply & Demand in a small business?” Supply and Demand is one of the necessary factors a business needs to aggressively monitor due to its direct correlation to the businesses ability to generate revenue.  Supply & Demand is one of the 5 key … Continue reading Suppy & Demand’s role in Strategic Planning

Setting Expectations

  Create a Habit of Setting Expectations Arguably the most important trait of a leader is their ability to set clear expectations. It doesn’t matter if you are managing hundreds, thousands or just your self.  Setting expectations not only involves Vision to imagine a direction, but also includes a method and habit of clear communication. Our … Continue reading Setting Expectations

Volunteerism is Good for your Business

Volunteering time or resources to those in need can have a profound effect on your business. This week is National Volunteer Week and we wanted to encourage anyone reading to give of yourself AND to recognize those that volunteer both for and in your organization. There are a multitude of ways that you or your … Continue reading Volunteerism is Good for your Business

Succession Planning – the How, When, & Why

All businesses will use at least one form of “Succession Planning” strategy during its lifetime.  This phrase can mean many things to a business owner.  Succession Planning  is subject to scale and scope of a business,  and like any strategy, the most effective ones are developed over time and employ specially designed resources.  Transitions are … Continue reading Succession Planning – the How, When, & Why

Why Businesses Fail? – Avoiding common statistics

From our “Ask an Expert” blog – John L. asks – “You mentioned in your recent article (Why Marketing alone can’t save your business) that a business should focus more attention on fixing common reasons businesses fail before addressing Marketing. What are those issues you are referring to?” Thank you for the question and reading … Continue reading Why Businesses Fail? – Avoiding common statistics

How & When your Competition uses Consultants

Deciding whether to hire a Consultant can be challenging.  “Will they actually help the situation in the long run?” “Can’t we do this internally?”  Finding the right fit, the time of yours needed to get them up to speed,and insuring that everyone (in both organizations) is on the same path is a lot of work.  … Continue reading How & When your Competition uses Consultants

Non Profits & Small Business – How to plan a Communications Strategy

Content Management, Frequency, and Target Audience are but a few of the components in a Communications Plan.  Non Profit(s) and Small Businesses need to be very strategic on what messaging they need and which tactics to use when creating a Marketing Campaign due to the amount of time needed and financial investment it takes for … Continue reading Non Profits & Small Business – How to plan a Communications Strategy