Role – Asked to “fix” a troubled business in a National Chain
Situation-
- 5 year old, well established in community
- Costs were in line – Food, Bev, Labor (%’s)
- Sales were steadily declining over 18 months
- Marketing had been consistent (local and national)
Methodologies – Utilize the M.O.R.E.© Assessment tool to determine the problem for drop in sales.
- Issues found were a Reputation problem & poor execution from;
- Poor use of resources
- Inconsistent use of standards
- Lack of Quality control
- Staff unmotivated
- Restaurant lost “energy”
Plan of Action –
- “Internal Marketing” and Accountability
- Utilized established resources to “teach the Brand”
- Built skill levels throughout the Restaurant
- Showed staff how to be “M.O.R.E.” successful at their job
- Daily Execution of standards
- Encouraged “ownership” at every level
- Hosted Multiple events in community
Results –
- Refined and Refocused the management staff
- Increased Revenue generation by 75% in 20 months!
- Staff attrition drastically reduced
- Regained position in community –
- Voted “Best” place to work
- Voted “Best Restaurant” in town (by local paper)
